SKIMS is finally going to go live in the Middle East, and this news has gotten so much buzz in the last 24 hours. SKIMS, Kim Kardashian’s popular clothing line is to launch its first store in the UAE, in the heart of Dubai at the historic Mall of Emirates.
News of the launch has spread like wildfire and has received a lot of attention from followers, fashion lovers, and curious shoppers alike.
What is SKIMS?

Pinterest @SKIMS
For those who might be oblivious or new to the brand, SKIMS is a fashion line owned by Kim Kardashian that prides itself in providing comfort, style, and inclusion.
It is best known for its ultra-soft shapewear, comfortable loungewear, and everyday wardrobe outfits that cater to diverse body sizes and shapes.
The outfits you’d find? Think minimalistic, elegant, and wearable outfits that are perfect whether you’re going somewhere important or just need to run some errands. Knowing Kim Kardashian doesn’t settle for less makes it even better!
Why Dubai?
This question is one that a lot of people might have but the real question to be asked is “Why not Dubai?”
It’s safe to say that Dubai is a global fashion centre and the shopping culture in the country isn’t like anything elsewhere.
It is a city that thinks highly of luxury, innovation, and daring fashion trends, and these reasons and so many more make it the perfect place for a brand like SKIMS. Also, SKIMS has been received widely and strongly over the years by the Middle East so it’s only normal to take a step forward to make these glamorous outfits more accessible to the region.
Kim Kardashian has also expressed how excited she is to finally introduce the brand and make it more accessible to the fans in the Middle East as well as the importance of this step.

Kim Kardashian with a SKIM customised bag
What You Will Find Inside the Store
While the SKIMS space hasn’t been launched just yet, it will definitely have everything you would expect from a brand co-founded by Kim Kardashian: clean lines, calm tones and a shopping experience that is both simple and elegant. Again, we don’t expect anything less!
Here’s what you would be able get in store:
- The fan favorite collection – Fits Everybody
- Simple yet comfortable and breathable outfits from the Cotton Collection
- SKIMS’ shapewear items that’s distinct and unique.
- Soft, lounge-worthy simple wears for both professional and off-duty days.
Also, a well-designed store to and fitting rooms because the space should be just as sophisticated as the outfits themselves.
A Global Expansion Move
This Dubai launch plan isn’t the only one to come but it is the first of many stores across different countries in the world as part of SKIMS’ vision is to become global in significant ways.
The brand already has stores in fashion capital countries like New York, London, Paris, and Los Angeles, and Dubai is set to be part of the list soon.

Co-founder of SKIMS, Kim Kardashian
SKIMS has evolved in a short while from being just a celebrity’s brand to a significant brand in the fashion industry, and the shop launch plans in Dubai just adds to that momentum.
You should definitely make it part of your plans to check it out if you live around the region. Whether you’re a long-time SKIMS fan or just intrigued about the buzz, following the launch in Dubai, you can get direct encounter with the brand.
Important Information

Pinterest @Mall of the Emirates, Dubai
Location: Mall of the Emirates, Dubai.
Launch Date: Not yet announced.
Shopping Hours: will follow the Mall of the Emirates store schedule.