While promoting her upcoming film The Bluff, which is set to premiere on Amazon Prime Video on February 25, 2026, Priyanka Chopra stole the spotlight on the red carpet at the film’s official promotional events in Los Angeles. Wearing a bright yellow, sari-inspired couture gown by Indian designer Gaurav Gupta, known for his bold draping and sculptural designs that reshape traditional styles for a modern audience. The moment she stepped out, the vibrant colour and the way the outfit reimagined the classic sari were hard to miss.

Priyanka Chopra— Image@ Instagram

Gupta’s sari‑inspired pieces are known for their clean lines, high‑slit details, and striking designs. The version that Priyanka chose first appeared on the couture runway in Paris earlier this year. Styled by Wayman and Micah, Chopra kept her styling simple, letting her hair down in loose waves, wore natural makeup and added minimal accessories, finishing the look with gold heels and a matching purse, allowing the outfit to shine.

Image — Instagram

Chopra said the look was “an ode to my character and a celebration of how Indian fashion is becoming more popular around the world.” In The Bluff, she plays Ercell “Bloody Mary” Bodden, a fearless former pirate who must protect her family when her dangerous past resurfaces. A boldness mirroring how Indian fashion is moving beyond traditional roots and finding its place at today’s red carpet events.

Priyanka Chopra— Image@ Instagram

Priyanka Chopra’s choice of Gupta’s sari-inspired gown reflects how traditional Indian designs can be reimagined for prestigious events. By wearing this bright yellow, contemporary take on the sari, she passed a cultural message, showing that Indian fashion continues to grow in influence alongside global fashion capitals like Paris and Milan.

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In a recent business move, 12-year-old North West is preparing to launch her own fashion and jewellery line, backed by trademark filings secured by her mother, Kim Kardashian. The filings outline a structured commercial plan, positioning North as the face of a multi-category brand.

Legal paperwork submitted to the U.S. Patent and Trademark Office outlines a broad scope that extends beyond a single product release. The trademarks cover clothing, footwear, accessories, jewellery, watches, handbags and cosmetic cases. Such wide classification is typical of companies planning long-term expansion. Instead of testing a single product category, the filings reserve space for expansion across retail segments that often define full lifestyle labels.

Photo: Instagram

The brand name attached to the filings, NOR11, is believed to reference North’s identity and age when the concept was first discussed. Early hints of the label surfaced when she and friends were photographed wearing logo-marked hats months before the paperwork became public. In fashion marketing terms, this acts as early promotion: visibility without formal announcement, allowing the name to gain early visibility before product release.

Corporate records show the trademarks were filed under a family-linked company structure, with Kardashian listed as the responsible executive overseeing the venture. This structure shows professional management. Trademark protection at this level requires legal investment and long-term planning, signalling intent to commercialise the brand.

Photo: SKIMS

Kardashian built SKIMS into a major shapewear and basics label through aggressive licensing and direct-to-consumer strategy. North’s father, Kanye West, influenced sneaker and streetwear markets through Yeezy partnerships that combined endorsement with direct product involvement. North’s project combines elements of both models: personal branding supported by industrial-scale planning.

Reactions online have varied. Supporters view the move as an expected progression for a child raised inside fashion production, arguing that early exposure can translate into creative independence later. Critics question the ethics of turning her into a commercial brand at such a young age, especially in a media environment where celebrity children are already highly visible. The debate reflects a wider discussion around family branding in the influencer era, where personal life and monetisation increasingly overlap.

Photo: Instagram

The legal groundwork is already complete. Trademark filings of this breadth are legal protections designed to secure ownership before products reach the market. The filings reflect a structured launch plan rather than a casual celebrity project.

North West enters the industry with advantages uncommon for new designers: instant recognition, capital backing and a built-in global audience. A successful rollout will depend on design quality, production management and brand consistency. What follows will determine whether the label develops into a long-term business or remains tied primarily to its famous origins.

The Nike x SKIMS Ballet Sneaker, known as the NikeSKIMS Rift Mesh, has launched. Nike and Kim Kardashian’s SKIMS brand have teamed up for their first sneaker collaboration. It was launched on January 26, 2026, it’s an updated version of Nike’s Air Rift from the ’90s, combining ballet-inspired styling with the shoe’s distinctive split-toe feature.

Photo Credit: Vague

The original Nike Air Rift, released in 1996, drew inspiration from the barefoot running techniques of athletes in Kenya’s Great Rift Valley, and tabi toe (split toe) that allows natural foot movement – That split-toe feature echoes the famous Maison Margiela Tabi shoes (inspired by traditional Japanese tabi socks).

Key features include:

Photo Credit: Nike women – Instagram

•  tabi toe for split-toe look and natural foot movement.
• Breathable mesh upper (in the initial release) for a close fit.
• Single midfoot strap for easy entry and a secure fit.
• Minimalist midsole that keeps you close to the ground, reflecting to the original Rift’s barefoot design concept.
• Textured logo outsole for subtle grip.

Photo Credit: nice kicks – Instagram

The sneaker is suitable for active wear. Kim Kardashian herself said: “There’s something so powerful and beautiful about a ballet flat, which is why reimagining the Nike Rift for the first NikeSKIMS sneaker felt perfect. The Rift isn’t just a shoe, it’s a 90s icon that women everywhere have fallen in love with.”

The debut Rift Mesh (in colors like black) released at $150 and sold out quickly at select retailers. Follow-up drops, like the Rift Satin (with satin uppers in black and silt red), are slated for February 5, 2026, as part of SKIMS’ Spring ’26 collection inspired by modern ballerinas (featuring campaigns with BLACKPINK’s LISA). This extends into apparel, accessories, and now footwear.

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