Fashion

North West 12, to Launch Her Own Fashion and Jewellery Line as Kim Kardashian Secures Trademarks

Published

5 months ago

19 February 2026

Photo: Getty Images

In a recent business move, 12-year-old North West is preparing to launch her own fashion and jewellery line, backed by trademark filings secured by her mother, Kim Kardashian. The filings outline a structured commercial plan, positioning North as the face of a multi-category brand.

Legal paperwork submitted to the U.S. Patent and Trademark Office outlines a broad scope that extends beyond a single product release. The trademarks cover clothing, footwear, accessories, jewellery, watches, handbags and cosmetic cases. Such wide classification is typical of companies planning long-term expansion. Instead of testing a single product category, the filings reserve space for expansion across retail segments that often define full lifestyle labels.

Photo: Instagram

The brand name attached to the filings, NOR11, is believed to reference North’s identity and age when the concept was first discussed. Early hints of the label surfaced when she and friends were photographed wearing logo-marked hats months before the paperwork became public. In fashion marketing terms, this acts as early promotion: visibility without formal announcement, allowing the name to gain early visibility before product release.

Corporate records show the trademarks were filed under a family-linked company structure, with Kardashian listed as the responsible executive overseeing the venture. This structure shows professional management. Trademark protection at this level requires legal investment and long-term planning, signalling intent to commercialise the brand.

Photo: SKIMS

Kardashian built SKIMS into a major shapewear and basics label through aggressive licensing and direct-to-consumer strategy. North’s father, Kanye West, influenced sneaker and streetwear markets through Yeezy partnerships that combined endorsement with direct product involvement. North’s project combines elements of both models: personal branding supported by industrial-scale planning.

Reactions online have varied. Supporters view the move as an expected progression for a child raised inside fashion production, arguing that early exposure can translate into creative independence later. Critics question the ethics of turning her into a commercial brand at such a young age, especially in a media environment where celebrity children are already highly visible. The debate reflects a wider discussion around family branding in the influencer era, where personal life and monetisation increasingly overlap.

Photo: Instagram

The legal groundwork is already complete. Trademark filings of this breadth are legal protections designed to secure ownership before products reach the market. The filings reflect a structured launch plan rather than a casual celebrity project.

North West enters the industry with advantages uncommon for new designers: instant recognition, capital backing and a built-in global audience. A successful rollout will depend on design quality, production management and brand consistency. What follows will determine whether the label develops into a long-term business or remains tied primarily to its famous origins.

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Fashion

Adele, Zendaya, and Jennifer Lawrence Are Ditching Sandals for This Summer Shoe

Published

2 weeks ago

11 July 2026

Adesina Tosin

Photo: Black grid

For years, strappy sandals have dominated warm-weather fashion. Now, celebrities are showing renewed interest in a much simpler alternative: flip-flops.

At the British Grand Prix, Adele paired a graphic T-shirt and loose black trousers with black flip-flops, choosing one of this summer’s biggest footwear trends. Zendaya and Jennifer Lawrence have also been seen wearing refined flip-flop styles in recent months, reflecting the style’s growing popularity beyond the beach.

Photo: Getty images

As simple, everyday fashion continues to grow in popularity, flip-flops are making a comeback. Their clean design and versatility make them easy to style for a wide range of outfits.

Why It Works Now

Many brands have updated the classic flip-flop with features aimed at improving comfort and everyday wearability. As demand, for comfortable footwear grows, brands are introducing flip-flops that offer more support and durability than earlier versions.

Dr. Zahra McDonald of MyPod Podiatry has said that well-designed flip-flops with proper arch support can provide more comfort than traditional flat styles. Combined with improved construction, those updates have helped position flip-flops as an everyday footwear option rather than a style reserved for the beach.

They also pack flat, pair with tailored trousers as well as denim, and require zero styling effort, qualities that align with how people are dressing in 2026.

The Styles to Know

For a look closest to Adele’s, the Archies Arch Support Flip-Flops ($40) offer a slim thong strap and monochromatic finish. The silhouette reads polished, not poolside, and has been spotted on Katie Holmes and Jennifer Aniston as well.

Photo: Amazon

The closest match to Adele’s outfit is the FitFlop iQushion Flip-Flops (from $30, was $38). The slim profile mirrors her pair, while the cushioned construction is built to hold up through long days on your feet.

More Options by Price

Photo: Amazon

Budget: Mazeskin Flat Thong Sandals, from $10

Everyday staple: Havaianas Slim-Square Flip-Flops, from $32 (was $34)

Cushioned comfort: Crocs Kadee II Flip-Flops, $25

Recovery support: Shevalues Orthopedic Recovery Flip-Flops, $19 (was $24).

Photo: Black grid

With Adele, Zendaya, and Jennifer Lawrence wearing them to everything from public appearances to downtime, their growing popularity speaks for itself: practical footwear can hold its own in 2026. And with options starting at $10, updating your summer rotation is an easy swap to make before the season ends.

Fashion

Louis Vuitton Just Turned Silk Into a Waterproof Fabric

Published

2 weeks ago

11 July 2026

Adesina Tosin

Photo: LV's FW26 collection

Luxury fashion continues to experiment with performance-driven materials, and Louis Vuitton’s latest innovation may be one of its most unexpected. Known for its softness and refined appearance, silk has been reimagined as a weather-resistant textile through the brand’s new Silk Tech fabric.

Photo: Instagram

Unveiled as part of the house’s Fall/Winter 2026 collection under Creative Director Pharrell Williams, Silk Tech reimagines one of fashion’s most delicate textiles with water-repellent functionality. Louis Vuitton’s latest creation shows that even traditional luxury materials can be adapted for modern lifestyles.

Unlike traditional silk, which is associated with eveningwear and delicate pieces, Silk Tech is built for protection. The fabric blends silk with recycled nylon and is finished with a hydrophobic treatment designed to repel water. Depending on the piece, silk comprises between 28 and 51 percent of the composition.

Photo: Instagram

The result maintains silk’s signature smooth hand and luster while delivering the practicality expected of performance outerwear. Additional treatments target durability and help reduce discoloration over time. A crease-resistant twill weave further strengthens functionality without sacrificing a refined finish.

The collection translates the technology into wearable form: monogrammed windbreakers, matching shorts, sneakers, and bags. The design language is intentional, inspired by the visual of water beading across a water-repellent surface. Pieces are styled to appear perpetually wet, an aesthetic choice that mirrors the fabric’s technical properties.

Photo: Instagram

For Williams, Silk Tech aligns with a broader creative direction that merges luxury codes with utility. For Louis Vuitton, it represents an effort to expand what premium materials can do. By making silk weather-resistant, the house challenges a long-held assumption that elegance must come at the expense of performance.

The move also reflects changing consumer expectations. As demand grows for products that balance style, comfort, and function, innovations like Silk Tech suggest luxury is moving beyond the binary of beautiful or practical.

Photo: Instagram

With Silk Tech, Louis Vuitton demonstrates that even one of fashion’s oldest materials can be reimagined for a new generation, one that expects its wardrobe to perform as well as it presents.

Inside Ralph Lauren Men’s Spring 2027 Ready-to-Wear Collection

Published

1 month ago

22 June 2026

Ene Unazi

Photo: Instagram/RalphlLauren

Ralph Lauren returned to Milan Fashion Week for the first time in over 20 years to present the Spring 2027 menswear collections, featuring both Purple Label and Polo Ralph Lauren together on one runway. The show took place at Palazzo Ralph Lauren on June 19, 2026, during the first day of Milan Men’s Fashion Week.

The ready-to-wear pieces include tailored trousers, plaids patterns, chic suit jackets, and distressed denim. The collection consists of 78 looks divided into two parts: Purple Label and Polo Ralph Lauren.

Photo: Instagram/RalphlLauren

Purple Label opened with navy double-breasted suits, single-breasted patch-pocket tailored version alongside beige and cream separates. Band-collar shirts and utility jackets were worn with silk-linen suits in deep indigos and sandy neutrals. A dinner jacket made from patched denim was a standout feature, part of a capsule collaboration with Japanese design house Kuon using the boro technique.

Photo: Instagram/RalphlLauren

Polo Ralph Lauren brought madras checks, cricket, patchwork, and varsity staples in colourful, textured combinations. The prep-inspired chapter featured double-breasted jackets worn with madras shirts, camo field trousers paired with evening slippers, and denim layered over waistcoats.

Photo: Instagram/RalphlLauren

The colour story is composed of navy, forest green, sun yellow, stone, khaki, and camo olive. The palette root to the origin approach was backed by a collection of faded blue trouser and Western belts.

Photo: Instagram/RalphlLauren

The final look was a hand-embroidered patchwork varsity that closed the show. The collection incorporated the boro technique, a centuries-old Japanese textile practice of mending and patching worn-out fabrics, through the Kuon collaboration. Jewelry and sunglasses drew from vintage rodeo buckles and Art Deco prints.

Photo: Instagram/RalphlLauren

Ralph Lauren drew on signature craftsmanship, heritage, and collegiate style. The collection balanced classic American style with contemporary fits, featuring wider trousers proportions. Purple Label emphasized navy, indigo, and tactile surfaces with handcrafted details, while Polo pushed into a more playful register with rugby shirts, madras, camo trousers, field parkas, rowing blazers, gingham, and oversized bottoms.

The show was inspired by collegiate style and the gentleman athlete, with Ralph Lauren describing it as (“Dream Racers”). The brand doubled down on Milan as its permanent menswear runway, delivering timeless American luxury with elevated sporting aesthetics.

The presentation brought together purple Label and Polo Ralph Lauren on a single runway, highlighting the brand’s continued focus on tailoring, sportswear influences, and heritage craftsmanship