In a recent business move, 12-year-old North West is preparing to launch her own fashion and jewellery line, backed by trademark filings secured by her mother, Kim Kardashian. The filings outline a structured commercial plan, positioning North as the face of a multi-category brand.

Legal paperwork submitted to the U.S. Patent and Trademark Office outlines a broad scope that extends beyond a single product release. The trademarks cover clothing, footwear, accessories, jewellery, watches, handbags and cosmetic cases. Such wide classification is typical of companies planning long-term expansion. Instead of testing a single product category, the filings reserve space for expansion across retail segments that often define full lifestyle labels.

Photo: Instagram

The brand name attached to the filings, NOR11, is believed to reference North’s identity and age when the concept was first discussed. Early hints of the label surfaced when she and friends were photographed wearing logo-marked hats months before the paperwork became public. In fashion marketing terms, this acts as early promotion: visibility without formal announcement, allowing the name to gain early visibility before product release.

Corporate records show the trademarks were filed under a family-linked company structure, with Kardashian listed as the responsible executive overseeing the venture. This structure shows professional management. Trademark protection at this level requires legal investment and long-term planning, signalling intent to commercialise the brand.

Photo: SKIMS

Kardashian built SKIMS into a major shapewear and basics label through aggressive licensing and direct-to-consumer strategy. North’s father, Kanye West, influenced sneaker and streetwear markets through Yeezy partnerships that combined endorsement with direct product involvement. North’s project combines elements of both models: personal branding supported by industrial-scale planning.

Reactions online have varied. Supporters view the move as an expected progression for a child raised inside fashion production, arguing that early exposure can translate into creative independence later. Critics question the ethics of turning her into a commercial brand at such a young age, especially in a media environment where celebrity children are already highly visible. The debate reflects a wider discussion around family branding in the influencer era, where personal life and monetisation increasingly overlap.

Photo: Instagram

The legal groundwork is already complete. Trademark filings of this breadth are legal protections designed to secure ownership before products reach the market. The filings reflect a structured launch plan rather than a casual celebrity project.

North West enters the industry with advantages uncommon for new designers: instant recognition, capital backing and a built-in global audience. A successful rollout will depend on design quality, production management and brand consistency. What follows will determine whether the label develops into a long-term business or remains tied primarily to its famous origins.

The Nike x SKIMS Ballet Sneaker, known as the NikeSKIMS Rift Mesh, has launched. Nike and Kim Kardashian’s SKIMS brand have teamed up for their first sneaker collaboration. It was launched on January 26, 2026, it’s an updated version of Nike’s Air Rift from the ’90s, combining ballet-inspired styling with the shoe’s distinctive split-toe feature.

Photo Credit: Vague

The original Nike Air Rift, released in 1996, drew inspiration from the barefoot running techniques of athletes in Kenya’s Great Rift Valley, and tabi toe (split toe) that allows natural foot movement – That split-toe feature echoes the famous Maison Margiela Tabi shoes (inspired by traditional Japanese tabi socks).

Key features include:

Photo Credit: Nike women – Instagram

•  tabi toe for split-toe look and natural foot movement.
• Breathable mesh upper (in the initial release) for a close fit.
• Single midfoot strap for easy entry and a secure fit.
• Minimalist midsole that keeps you close to the ground, reflecting to the original Rift’s barefoot design concept.
• Textured logo outsole for subtle grip.

Photo Credit: nice kicks – Instagram

The sneaker is suitable for active wear. Kim Kardashian herself said: “There’s something so powerful and beautiful about a ballet flat, which is why reimagining the Nike Rift for the first NikeSKIMS sneaker felt perfect. The Rift isn’t just a shoe, it’s a 90s icon that women everywhere have fallen in love with.”

The debut Rift Mesh (in colors like black) released at $150 and sold out quickly at select retailers. Follow-up drops, like the Rift Satin (with satin uppers in black and silt red), are slated for February 5, 2026, as part of SKIMS’ Spring ’26 collection inspired by modern ballerinas (featuring campaigns with BLACKPINK’s LISA). This extends into apparel, accessories, and now footwear.

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Designer Willy Chavarria took to the runway at Paris Fashion Week to showcase his Fall/Winter 2026 collection, “Eterno.” The presentation combined traditional runway looks with live music and performance elements, creating a hybrid runway experiences.

Photo Credit: Pause online – Instagram

Several musicians appeared on stage as the collection was shown. Performers included Mon Laferte, Lunay, Mahmood, Feid, Santos Bravos, Lil Mr. E, and Latin Mafia. The musicians performed throughout the show, intertwining with the runway presentation.

Photo Credit: Pause online – Instagram

The show started with slim, tailored pieces, straight-leg trousers paired with blazers and coats. This choice of fitted silhouettes marked a shift from some of Chavarria’s previous work, which often emphasised oversized shapes. A section of the show included workwear pieces under the “Big Willy” label, such as bomber jackets and hoodies. The lineup included items from Chavarria’s work with adidas Originals, featuring tracksuits and sportswear inspired by Chicano culture and streetwear aesthetics. Some final looks in the lineup included outfits with contrasting textures and colors.

Photo Credit: Pause online – Instagram

At the end of the presentation, Willy Chavarria joined the models on stage wearing a T‑shirt printed with the phrase “Protection is Love”, statement highlighted in press coverage.

Photo Credit: Pause online – Instagram

The FW26 “Eterno” presentation was covered by fashion outlets as one of the most distinctive runway presentations of Paris Fashion Week 2026, noted for its integration of live performance.

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