Donatella Versace is returning to the creative side of fashion with a new venture spanning fashion and beauty, developed in partnership with Los Angeles-based Revolve Group. The independent business will be built around Versace’s personal creative vision and is intended to connect with a younger generation through style, culture, entertainment and digital commerce.
The announcement comes more than a year after Versace stepped down as chief creative officer of the Versace fashion house in March 2025, a position she had held since the death of her brother, Gianni Versace, in 1997. She subsequently became the brand’s chief brand ambassador.

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Versace’s departure from creative role came during a broader repositioning of the fashion house under Capri Holdings.
Prada Group completed its acquisition of Versace in December 2025, bringing the fashion house under new ownership after a period of creative change. Dario Vitale had taken over from Versace as creative director, but left the role after one season, with Pieter Mulier later appointed as his successor.
Her latest project gives Versace a separate platform to develop her own creative direction across fashion and beauty. The new venture will also benefit from Revolve’s established digital platform and reach across international markets.
Founded by Michael Mente and Mike Karanikolas in 2003, Revolve Group has grown into a major online fashion and lifestyle retailer, with its Revolve platform focused on established brands and Fwrd dedicated to emerging labels. The company reported $1.23 billion in revenue in 2025.
Revolve has moved into beauty and other areas through partnerships with figures including Cardi B and Sofia Richie Grainge.
For the new venture, Revolve says its technology, infrastructure and global reach will support Versace’s creative direction. The project is intended to operate independently rather than as an extension of the existing Versace fashion house.
At 71, Versace remains a highly recognisable figure in fashion and popular culture. With more than 12 million followers on Instagram, Versace remains a familiar face to younger fashion audiences, who continue to engage with her signature style and extensive archive.

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Her influence has also extended into contemporary celebrity fashion. Zendaya recently wore a 2016 Atelier Versace design during the Spider-Man: Brand New Day press tour, while Miley Cyrus and Jennifer Lopez have both revisited archival Versace looks for major public appearances.
Lopez’s connection to the house goes even further back, the green Versace dress she wore to the 2000 Grammy Awards became one of the most recognisable red-carpet looks in fashion history and is widely associated with the development of Google Image Search.
The new brand will initially target markets across the United States, Latin America, Asia-Pacific and the Middle East. Its name has not yet been revealed.
The first products are expected to arrive in 2027, with the project set to extend beyond traditional fashion collections into entertainment and other areas of culture.
For Versace, the partnership marks a new chapter in her career, bringing together her longstanding creative identity with Revolve’s digital capabilities and international platform.
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