Dubai has one of the most developed beauty retail markets in the region, with major international names available through Sephora, department stores, specialist retailers and online platforms. Yet some brands with strong followings in the US, UK and other markets remain difficult to access in the UAE. In some cases, the brands do not ship directly to the country; in others, there is no established retail presence, leaving shoppers to look overseas or rely on independent sellers.
Rhode

Photo: Instagram/@divatheebawse
Founded by Hailey Bieber, Rhode has built its identity around a focused range of skincare and makeup designed to simplify everyday routines. The brand is known for products including the Peptide Lip Treatment, Peptide Glazing Fluid and Barrier Restore Cream.
Rhode’s current shipping list covers the US, Canada, Mexico, Australia, New Zealand, the UK and a selection of European countries, but the UAE is not included. The brand’s own FAQ also lists its authorised in-person retail markets, which currently include Sephora in the US, Canada and UK, as well as selected retailers in Australia and New Zealand.
Rhode does not currently ship directly to the UAE, and its listed physical retail partners do not include the UAE
Merit Beauty. Given the brand’s popularity and tightly curated product range, a UAE retail presence would make its most recognisable products considerably easier to access.
Merit

Photo: Suzanne Saroff/Merit Beauty
Merit takes a minimalist approach to makeup, focusing on products that can be used across a streamlined routine. Its range includes the Signature Lip, Flush Balm and The Minimalist Perfecting Complexion Stick, with skincare also forming part of the brand’s offering.
The brand’s official shipping policy currently lists the US, Canada, UK, Ireland, the Netherlands, Australia, France, Denmark, Sweden, Germany, Spain and Italy as its shipping markets. The UAE is not among them, and Merit does not ship to freight-forwarding addresses.
Merit products can nevertheless be found through some UAE-based third-party sellers, including listings on Noon and Dubai-based beauty retailers. Those options are different from having the brand available through an official UAE distribution channel.
Cécred

Photo: Cecred
Founded by Beyoncé, Cécred focuses on haircare, with formulations developed around hair strength, moisture and overall hair health. Its range includes the Fermented Rice & Rose Protein Ritual, Moisturizing Shampoo and Moisture Sealing Lotion.
Cécred ships to the UAE, but it does not currently have an established retail presence in Dubai.
Naturium

Photo: Naturium
Naturium has built its reputation around ingredient-led skincare at accessible price points, with products covering concerns such as hydration, exfoliation, pigmentation and skin barrier support. Its range includes the Multi-Peptide Advanced Serum, Niacinamide Gelée Cleansing Gel and The Perfector Salicylic Acid Body Wash.
The brand is widely available in the US, including through major retail chains, but its international distribution is more limited. UAE shoppers may encounter individual Naturium products through online sellers, although availability can vary by product and retailer.
EADEM

Photo: Amazon
EADEM approaches skincare with a focus on products designed for diverse skin tones and concerns. The brand’s range includes the Milk Marvel Dark Spot Serum, Cloud Cushion Airy Brightening Moisturizer and Le Chouchou Exfoliating Pimple Patch.
EADEM does not currently ship directly to the UAE, meaning shoppers may need to seek out individual products through online channels rather than encountering the collection as part of a permanent retail assortment.
EADEM’s emphasis on pigmentation and skin tone makes it particularly relevant to shoppers looking for targeted products that work across a wide range of complexions.