Ralph Lauren returned to Milan Fashion Week for the first time in over 20 years to present the Spring 2027 menswear collections, featuring both Purple Label and Polo Ralph Lauren together on one runway. The show took place at Palazzo Ralph Lauren on June 19, 2026, during the first day of Milan Men’s Fashion Week.

The ready-to-wear pieces include tailored trousers, plaids patterns, chic suit jackets, and distressed denim. The collection consists of 78 looks divided into two parts: Purple Label and Polo Ralph Lauren.

Photo: Instagram/RalphlLauren

Purple Label opened with navy double-breasted suits, single-breasted patch-pocket tailored version alongside beige and cream separates. Band-collar shirts and utility jackets were worn with silk-linen suits in deep indigos and sandy neutrals. A dinner jacket made from patched denim was a standout feature, part of a capsule collaboration with Japanese design house Kuon using the boro technique.

Photo: Instagram/RalphlLauren

Polo Ralph Lauren brought madras checks, cricket, patchwork, and varsity staples in colourful, textured combinations. The prep-inspired chapter featured double-breasted jackets worn with madras shirts, camo field trousers paired with evening slippers, and denim layered over waistcoats.

Photo: Instagram/RalphlLauren

The colour story is composed of navy, forest green, sun yellow, stone, khaki, and camo olive. The palette root to the origin approach was backed by a collection of faded blue trouser and Western belts.

Photo: Instagram/RalphlLauren

The final look was a hand-embroidered patchwork varsity that closed the show. The collection incorporated the boro technique, a centuries-old Japanese textile practice of mending and patching worn-out fabrics, through the Kuon collaboration. Jewelry and sunglasses drew from vintage rodeo buckles and Art Deco prints.

Photo: Instagram/RalphlLauren

Ralph Lauren drew on signature craftsmanship, heritage, and collegiate style. The collection balanced classic American style with contemporary fits, featuring wider trousers proportions. Purple Label emphasized navy, indigo, and tactile surfaces with handcrafted details, while Polo pushed into a more playful register with rugby shirts, madras, camo trousers, field parkas, rowing blazers, gingham, and oversized bottoms.

The show was inspired by collegiate style and the gentleman athlete, with Ralph Lauren describing it as (“Dream Racers”). The brand doubled down on Milan as its permanent menswear runway, delivering timeless American luxury with elevated sporting aesthetics.

The presentation brought together purple Label and Polo Ralph Lauren on a single runway, highlighting the brand’s continued focus on tailoring, sportswear influences, and heritage craftsmanship

Not long ago, the idea of Dubai as a streetwear city would have raised eyebrows. The city was known for luxury malls and designer labels, not the community-driven culture that streetwear grows from. That has changed.

The shift traces back to SOLE DXB, a festival that began in 2011 as a small sneaker fair expecting a modest crowd but drew nearly 1,000 attendees. By 2015, it had moved into Dubai Design District as a three-day event with hip-hop artists, exclusive drops, and a marketplace. From its stalls, a generation of local brands emerged with something to say. Here are four of them.

Shabab Intl.

Photo: Instagram

Founded in 2014 by photographer Chebmoha, Shabab Intl. Its designs blend elements of cultural nostalgia with visual influences from regional cartoons and animation. it communicates through restraint and references that feel personal.

Its collaborations include a 2023 London pop-up with Hassan Hajjaj’s Andy Wahloo in support of disaster relief in Morocco and Libya, a Persian-inspired T-shirt with Berenjak Dubai, and tour merchandise with Canadian-Bahraini duo Majid Jordan featuring Arabic script and visuals from their music videos. Dua Lipa has worn the brand.

SN3 Studio

Photo: Instagram

Founded by three friends, Ahmed Shareef, Abdallah Abbas, and Mahdi Jali. SN3 Studio builds its work around Sudanese heritage. Its Children of the Nile collection centers on the River Nile as a civilisational reference point. The brand plans to produce its collections entirely in Sudan, from cotton T-shirts to artisan printing, as a commitment to keeping traditional craft alive.

Precious Trust

Photo: Instagram

Founded in 2018 by Algerian designer Wathek Allal, Precious Trust works with graphics, cuts, and hand-dyed pieces drawn from North African street culture. The label has built a following in Dubai and beyond, known for its spare aesthetic and the fact that it is produced locally with fairly paid tailors. It has shown at SOLE DXB and collaborated with SN3 Studio.

Peace Venue

Photo: Instagram

Founded by UAE designer Abdullah and Dubai-based creatives. Peace Venue works in loose silhouettes, graphic T-shirts, and statement pieces. The brand partners with local artists and makers, and debuted its latest collection at SOLE DXB.

With residents from more than 200 nationalities, Dubai has become a place where creative influences intersect naturally. From Arabic calligraphy paired with Japanese design sensibilities to Gulf heritage reimagined through South American aesthetics, cultural fusion is part of the city’s identity. These four brands demonstrate that some of the most exciting fashion emerging from the Gulf is being designed and produced at home.

Read Next Post: Camila Cabello and Billionaire Heir Henry Junior Chalhoub Split After More Than a Year Together

Louis Vuitton is expanding its Colour Blossom jewellery collection into luxury watches with four new designs that blend fine jewellery styling with watchmaking.

Photo Credit: Instagram

The new collection was unveiled this week with house ambassador Ana de Armas leading the campaign photographed by Inez & Vinoodh. The Colour Blossom watches reimagine the brand’s iconic 1896 Monogram Flower design through 26mm cases featuring curved gemstone dials and elegant sculpted detailing.

Each watch takes a different direction. A steel model with a white mother-of-pearl dial and beige strap offers a more understated, everyday option, while a pink gold version combines blush-toned mother-of-pearl with a soft pink strap for a warmer, more delicate finish.

Photo Credit: Instagram

The most luxurious version features a white mother-of-pearl dial framed with over 100 brilliant-cut diamonds. Louis Vuitton sources materials like mother-of-pearl and amazonite used across select models layers before curving and hand-polishing them to fit the rounded cases.

A subtle rail-track minute marker is stamped directly into the stone, keeping the face clean while maintaining legibility. Even the crown is shaped like a flower, and the hands carry nail-inspired motifs referencing the house’s early luggage hardware.

Photo Credit: Instagram

Working with such delicate materials required adjustments on the technical side. The thin stone surfaces meant Louis Vuitton’s watchmaking team had to carefully cut into thin. Final finishing is handled at La Fabrique des Arts, the brand’s specialist crafts division.

The collection launches in boutiques on June 12, aimed at customers looking for a timepiece that functions equally as an accessory. It marks another step in Louis Vuitton’s push into Swiss-made watches and high jewellery, building on a motif that has remained central to the house since its early house history.

Read Next Post: Dua Lipa Files $15 Million Lawsuit Against Samsung