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Giorgio Armani to Launch Armani/Archivio to Celebrate 50th Anniversary 

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Giorgio Armani Celebrates 5 Decades of Fashion Excellence and Legacy

To celebrate 50 years of fashion excellence after founding his brand in Milan on the 24th of July 1975, Giorgio Armani has decided to introduce Armani/Archivio.

This initiative will comprises of three events: a digital collection of fashion items from the past, an exhibition featuring these items and a fashion show to display new designs. All this will take place in Milan which is known for its beautiful, cultural heritage.

Armani/Archivio: A Digital Tribute to Fashion Legacy

Armani/Archivio is a special online platform that has been created to help preserve and celebrate the brand’s history by showcasing the brand’s past designs and collections.

Giorgio Armani

This acts as both a digital archive and a tool for future fashion ideas. The platform will be launched on Saturday, 30th of August 2025 at the Venice Film Festival. It is going to act as a connection to the brand’s history and its future plans.

There are also plans to create a physical headquarters for Armani/Archivio around Milan. This makes the project an important part of preserving culture.

Exhibition at Pinacoteca di Brera

Pinacoteca di Brera

Pinterest @Pinacoteca di Brera

Alongside the Milan Fashion Week, Giorgio Armani will also open a unique exhibition at Pinacoteca di Brera, which is one of Italy’s top fashion museums.

The exhibition is scheduled to hold on Wednesday 24th September 2025 and it is going to be the first time the museum hosts a fashion exhibition. This exhibition will showcase over 150 of Giorgio Armani’s iconic fashion designs and how the brand has evolved over the last five decades.

This purpose of the exhibition is to connect Armani’s fashion with the museum’s famous masterpieces, thereby highlighting the link between style and art.

 Fashion Show at Palazzo Brera

Palazzo Brera

Pinterest @Palazzo Brera

The anniversary celebration is going to be wrapped up with a fashion show at the iconic Courtyard of Honour at Palazzo Brera on Sunday the 28th of September 2025.

This fashion show will mark the end of the Milan Fashion Week and will showcase the Giorgio Armani Spring/Summer 2026 Women’s Collection alongside some selected menswear from the collection that was presented earlier in June.

The venue chosen goes on to highlight the brand’s connection to Milan’s rich cultural heritage and history.

Recognition and Cultural Influence

Giorgio Armani

Giorgio Armani

In the last five decades, Giorgio Armani has had notable cultural impact from fashion to cinema, music, and even art. The brand has worked with high profile celebrities like Michelle Pfeiffer, Beyoncé, and Lady Gaga, and has showcased that it is one of cultural relevance, luxury and elegance.

Armani’s designs have appeared from red carpets to silver screens and its global reach has extended across boutiques of major cities in the world like Milan, Paris, New York, Tokyo, and Dubai.

 Key Dates for the 50th Anniversary Celebrations

Launch Date: Saturday, August 30, 2025, at the Venice Film Festival.

Exhibition Opening at Pinacoteca di Brera: September 24, 2025.

Fashion Show at Palazzo Brera: September 28, 2025.

Conclusion

Giorgio Armani

Giorgio Armani

Giorgio Armani’s 50th anniversary celebration, through the launch of Armani/Archivio, is not just about honoring the past, it’s also about setting the tune for the future.

The digital collection and exhibition is an  opportunity for fans, collectors, and everyone to explore the brand’s legacy in modern format.

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Lindsay Lohan & Shailene Woodley Begin Filming “Count My Lies” in New York City

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Photo: Instagram

Lindsay Lohan and Shailene Woodley are officially starting to film their new series “Count My Lies” in New York City. Early set sightings have circulated online about the project, which is a significant moment for Lohan because it’s her first leading role in a scripted TV show.

The two actresses were seen filming in Brooklyn, and they were completely in character, making what looks like a gripping psychological drama feel real. Their on-set presence has piqued interest, with fans and passersby catching glimpses of scenes implying tension, secrecy, and emotional depth.

 

“Count my lies” Photo: Instagram

Count My Lies” is based on a novel by Sophie Stava and follows Woodley’s character Sloane Caraway, a compulsive liar whose lies seem harmless but actually lands her a role with a wealthy family. Lohan plays Violet, who is part of a wealthy couple whose seemingly perfect life hides dangerous secrets, and Kit Harington also stars in the series, playing Jay Lockhart. As the story goes on, little lies turn into a web of deceit that puts everyone in danger.

The series is directed by Antonio Campos. Lohan, who is also an executive producer, seems to be handling this new phase of her career with confidence and style. Recent photos from the set show how she appears in her character, with costume styling and a new look that reflects a different phase in her career. Shailene Woodley also serves as an executive producer on the project.

 

Photo: Instagram

Woodley, on the other hand, brings her intensity and emotional depth, making her suited for a character with contradictions. Together, the two create a compelling dynamic that is already raising expectations for the series.

“Count My Lies” is an upcoming psychological thriller. It shows how even the smallest lies can have big effects on people’s lives.

 

Photo: Instagram

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Pedro Pascal is Chanel Newest House Ambassador

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Photo Credit: Getty images

Pedro Pascal has been named a house ambassador for Chanel. The appointment follows a growing relationship with the house. His relationship with the house began in October 2025, when he attended Matthieu Blazy’s debut collection at the Grand Palais in Paris.

Photo Credit: Getty images 

He attended to watch his sister, Lux Pascal, walk the runway. He later returned for the spring/summer 2026 show, and by March, he was wearing a custom Chanel look at the 98th Academy Awards, a white tuxedo shirt with an oversized chrysanthemum silk and feather brooch paired with black trousers. Between those moments, he was also seen in New York carrying an unreleased Chanel flap bag he had first brought to the Paris presentation, in many ways.

Photo Credit: Getty images 

In his statement, Pedro Pascal said he “loves Matthieu’s vision,” describing it as “powerful, elegant, and incredibly warm,” and noted that the house “has a remarkable ability to honor its heritage while remaining modern and relevant.”

Matthieu Blazy, in return, called Pascal “a wonderful man and an incredible actor,” adding that “his kindness, talent, and his vision of the world are both inviting and inspiring.”

The move is notable because Chanel does not produce a traditional menswear line, though some ready-to-wear pieces are unisex and have historically been worn by figures like Pharrell Williams. Pascal joins a group that includes Kendrick Lamar and A$AP Rocky.

Photo Credit: Getty images 

His appointment also fits into Chanel’s growing focus on male ambassadors, even without a dedicated menswear line. The modern fashion ambassador is no longer expected to project distance. Pascal’s appeal leans in the opposite direction, shaped by a steady run of leading roles across television and film, known for “The Last of Us”, “The Mandalorian”, “Narcos”, and the upcoming “Behemoth”. This positioning fits with Chanel’s recent casting direction.

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Lady Gaga and Doechii Collaborate on “Runway” for “The Devil Wears Prada 2”

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Lady Gaga and Doechii have collaborated on a new track titled “Runway,” released on the soundtrack tied to “Devil Wears Prada.” The collaboration dropped on April 10, quickly drawing attention from both pop and fashion audiences, blending two artists known for strong identity-driven music.

The song first surfaced in the film’s final trailer before its official release. Hinting at its role in setting the tone for the movie’s return to the high pressure world of fashion media. True to that setting, “Runway” focuses on visibility, confidence and image in high-pressure spaces.

Photo Credit: Getty images

Lady Gaga opens the track with a controlled tone, framing herself as someone fully aware of the attention around her but composed. Doechii follows with a sharp, playful delivery. Adding a modern edge that matches her growing presence in hip-hop and pop crossover.

The title directly references “Runway” magazine, the fictional publication at the center of “The Devil Wears Prada” universe. In the upcoming sequel, the story returns to themes of power, ambition and fashion industry politics, making the song feel less like background music and more like a defining part of the film’s identity. Their styles contrast but complement each other.

Photo Credit: Getty images

Gaga and Doechii have both previously spoken about admiration for one another, and this track feels like the natural outcome of that creative overlap. The same night it dropped, Gaga performed “Runway” live on tour, during her Mayhem Ball concert in Saint Paul, Minnesota.

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