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Adidas x Saudia Unveil ‘Made to Fly’ Capsule

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Photo Credit: Instagram

After decades of aviation service, now the airline is selling the journey and what passengers wear in transit. Adidas and Saudi national carrier Saudia launched a travel-focused clothing collection across the Middle East and North Africa on April 20. Appealing to travelers who now view airports as part of the travel experience.

The collection, called “Made to Fly,” is available in select stores and online across Saudi Arabia, the UAE, Egypt and Morocco. It draws from Adidas’ SOFT LUX line, positioning the tracksuit as a travel uniform, designed for transit, from check-in to the long-haul cabin with equal intent. The fabric is a peached spacer blend with modal and liquid cotton treatment, which is a technical description of: easy to wear, easy to pack, hard to wrinkle.

Photo Credit: Instagram

“By bringing together Saudia’s connection to movement and Adidas’ sportswear heritage, we created a collection that feels elevated, effortless and relevant to today’s consumer,” said Bilal Fares, SVP and GM at Adidas EMC.

The partnership is part of a strategic expansion by Saudia to extend its brand beyond the cabin. Khaled Tash, the airline’s Chief Marketing Officer, said the collaboration builds on Saudia’s 2023 rebrand and reflects a shift in how the airline wants to be seen, less a transport provider, more a lifestyle one.

That shift is not unique to Saudia. Gulf carriers, especially have been extending their brand reach Emirates runs a official retail store selling branded luggage, accessories and miniature aircraft. Etihad features the Etihad Boutique, offering premium travel accessories and exclusive fashion collaborations. Riyadh Air, yet to operate its first commercial flight, unveiled a couture collection in Paris, Qatar Airways has leaned into high-profile sponsorships.

Photo Credit: Instagram

Broadly, the message is clear: the flight is just one part of what passengers are paying for, the remainder is tied to identity. Whether a branded tracksuit holds measurable influence open to debate. Adidas and Saudia are clearly wagering that for a certain type of traveler, the airport ensemble matters just as much as the destination itself.

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Dubai to Open World’s Longest 24-Karat Gold Walkway by End of 2026

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Photo: Instagram/@Dubaighab

Dubai is set to unveil what is being billed as the world’s first and longest walkway made of 24-karat gold before the end of 2026.

The project is located in Deira, within the Dubai Gold District, a destination launched in January 2026 by Ithra Dubai to consolidate the historic Gold Souk area into a unified hub for gold retail, bullion trading, wholesale and investment. More than 1,000 retailers currently operate within the district.

Photo: Getty images

According to Rashid Al Harmoudi, Senior Director of the Commercial Sector at Dubai Gold District, the gold walkway is expected to open to the public within the next two months. The announcement came during an event celebrating two Guinness World Records awarded to Joyalukkas Jewellery for its traditional Jhumka earrings.

Al Harmoudi said the attraction is intended to strengthen Dubai’s position as a global centre for gold trade and tourism, offering visitors a distinctive experience while driving commercial growth in the district. Officials report a 20 percent increase in wholesale gold trading offices and a 15 percent increase in new jewellery and luxury watch stores since the start of the year.

The Dubai Gold District has positioned the walkway as a central feature of its tourism and retail strategy, alongside plans for the largest gold and jewellery trade exhibition in the Middle East.

Photo: Getty images

While the timeline has been confirmed by district officials, key specifications including the walkway’s length, total gold content and construction methodology have not yet been disclosed.

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7 Resorts to Visit Around the World for Your Next Vacation  

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Photo: The Ritz-Carlton

There was a time when the hotel was simply where you stayed after a day of exploring. That has changed. Today, the resort can be part of the destination itself, shaping how travellers spend their time and experience the place around them.

These seven properties are designed around a specific landscape, pace, and idea of luxury, here are the resorts worth building a trip around right now.

 Qasr Al Sarab by Anantara, Abu Dhabi

Photo: Instagram/@ thetravelclubb

Two hours outside Abu Dhabi, the Liwa Desert opens into dunes that go on for miles. Qasr Al Sarab sits in the middle of it. Inspired by the region’s traditional forts, the resort has an unmistakably Arabian character, while its secluded setting keeps the atmosphere calm and far from the pace of the city.

Days here can begin with a drive across the dunes or a camel trek before moving into a quieter afternoon at the Anantara Spa, where treatment rooms look out over the desert. The setting makes it easy to put the usual pace of life aside and spend a little longer doing very little.

Mango House Seychelles, Mahé

Photo: Instagram/@ Arenatours

On Mahé’s northwest coast, Mango House trades big-resort energy for something smaller. Villas and suites face the Indian Ocean, with private terraces that put the water in front of you all day.

Gh Mango House keeps the pace deliberately easy, with the coastline and Indian Ocean views providing much of the appeal. It is a natural choice for couples who want to experience Seychelles at a slower pace, away from the busier resort crowds.

The Ritz-Carlton Maldives, Fari Islands

Photo: The Ritz-Carlton

In North Malé Atoll, The Ritz-Carlton Maldives is built around separation and service. Villas sit on their own beach coves or over the water, close enough for families to stay connected but far enough apart to feel secluded.

Each villa comes with an Aris Meeha, the resort’s dedicated island butler. With the Indian Ocean always within view, the experience feels discreet, relaxed and deeply personal.

Soneva Fushi, Maldives

Photo: Soneva

Soneva Fushi takes a different approach to island luxury, placing nature at the heart of the experience. Its villas are surrounded by dense tropical greenery, while the resort’s private-island setting encourages guests to slow down and disconnect, reflected in its “no news, no shoes” philosophy.

There’s Soneva Soul for wellness, a calendar of visiting experts through Soneva Stars, and multiple dining venues. For families, The Den is one of the largest kids’ clubs in South Asia.

Banyan Tree AlUla, Saudi Arabia

Photo: Accor

In Wadi Ashar, AlUla, Banyan Tree built an all-villa resort that sits low against the rock formations.

This is a destination for travelers interested in Saudi Arabia’s cultural sites who also want space to decompress. Days are spent exploring AlUla’s archaeology. Evenings are spent watching the light change over the cliffs from your villa terrace.

The Leela Palace Udaipur, India

Photo: Instagram/@ theleelapalaceudaipur

On Lake Pichola, with the Aravalli mountains behind it, The Leela Palace Udaipur connects a resort holiday to Rajasthan’s heritage.

Beyond the lake views, the property programs folk performances, Pichwai painting sessions, and guided visits to historic sites.

 Patina Maldives, Fari Islands

Photo: Instagram/@ makeplansholidays

Also in the Fari Islands, Patina Maldives approaches the Maldives differently. The design is contemporary: Beach and Water Pool Villas, plus Fari Studios, all built around light and open space.

The programming is what sets it apart. Picture tailor-made wellness, chef collaborations, and Cosmopolitan Ocean, a series of art and music installations with international creatives.

What ties them together

These resorts span deserts, lakes, and oceans. They serve couples, families, and solo travelers. But they share one principle: the location leads.

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Brands Founded by Emirati Women You Need on Your Radar  

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Photo: Soigne

Across jewelry, wellness, furniture, and luxury consulting, Emirati women are building brands that carry personal history and national identity into contemporary spaces. Here are six founders putting distinctly Emirati perspectives at the heart of modern brands.

Noora Shawqi — Noora Shawqi Jewellery

What began as an Instagram account in 2017 to share a love of fine jewellery became a full label a year later. Noora Shawqi is a certified Diamond Graduate from the Gemological Institute of America, holds a Diamond Grader certification from the International Gemological Institute, and completed training at L’Ecole Van Cleef & Arpels. Her collections translate travel, from Sri Lanka to Japan, into fine jewellery made in Dubai with local artisans. Her work has been featured in Vogue Arabia, Grazie Middle East, and JCK. In 2023 the brand also ran a CSR campaign focused on conserving coral reef systems.

Ghaliya Ahli — Gigi Dubai

Photo: Soigné Middle East

With a background in marketing and research, Ghaliya Ahli set out to build a brand. Gigi Dubai launched as the city’s first Lagree-method studio, centered on slow, controlled movements on a Megaformer machine. It has since grown into a lifestyle platform across two locations in Mirdif and Nad Al Sheba, built around design, community, and a calendar of events and pop-ups. Ahli has described wanting the space to move beyond neutral wellness aesthetics into something bolder and more culturally aware.

Maitha and Alya Al Suwaidi — Contemporary Spaces

Photo: Instagram-@aeworld_mag

Alongside their brother Obaid, sisters Maitha and Alya Al Suwaidi founded Contemporary Spaces after years spent inside their father’s furniture manufacturing factories. Officially launched in Dubai’s Al Quoz creative district, the studio channels that inherited craft knowledge into locally made furniture and interiors defined by structure, precision, and sculptural clarity, balancing heritage with a distinctly modern design language.

Fatma and Maryam Sahem — Khayal Jewellery

Khayal, the Arabic word for imagination, began when sisters Fatma and Maryam Sahem went looking for a piece of jewellery they had envisioned but could not find. That search became a brand defined by whimsy and fine craftsmanship. Collections draw inspiration from destinations including Japan, Morocco, and the Maldives. Their Enchanted collection later transformed the chequered pattern into a gemstone form, offering a different approach to how the motif could appear in jewellery.

Fatma Al Bannai — Baguette Design

Photo: Instagram – @ aeworld_mag

Before jewellery, Fatma Al Bannai’s creative instincts ran toward writing. That literary sensibility carries into Baguette Design, named after the baguette diamond cut she has favored since childhood. Each collection is conceived narratively, treated like a story translated into wearable form, with attention to line, proportion, and longevity.

Hala Al Gergawi — Tea Before Noon and Elevenish

Photo: Getty images

A former Managing Editor of Zahrat Al Khaleej magazine, Hala Al Gergawi began her entrepreneurial path in 2007 with a directory magazine spotlighting Emirati women-owned businesses. That project evolved into Tea Before Noon, relaunched in 2018 as one of the region’s first luxury lifestyle consultancies, helping global brands including Burberry and Dior localize their presence for GCC audiences. In 2021 she founded Elevenish, an online platform for abayas, fragrances, and accessories created by emerging Gulf designers. Al Gergawi has also served as UAE country office manager for Young Arab Leaders and previously sat on the Emirates Business Women Council.

Together these brands reflect a clear shift. They are building from local craft, personal archives, and regional insight, then producing work in the UAE for audiences both here and abroad. In doing so, they are moving Emirati women’s entrepreneurship from representation to ownership, and helping define what modern design in the region looks like.

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